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Modern industrial agriculture has some deep-seated crises that are leading to issues like food safety, land contamination, environmental disasters, relationship breakdown in traditional rural communities, with individual farmers helpless in the face of market fluctuations, with their very livelihood under threat. Ecological farming and community supported agriculture (CSA) are important ways out of this plight, which can put us back on a safer course which nurtures both human and ecological well-being.
Ecological farming and CSA are now a part of the sustainable living movement that is resisting industrial agriculture, a countercurrent against globalisation, heading back to what is indigenous and local. Contending with the mainstream is always difficult. Powerful information dissemination is required to raise public awareness and gain widespread support. If ecological farming and CSA movements can collaborate with media organisations, this alternative mode will be delivered widely.
Earlier this year, PCD and the Hong Kong Polytechnic University invited ecological farming and CSA practitioners from China, Hong Kong and Taiwan to gather with their media for a three-day ‘Agricultural Communications Workshop on Ecological Farming and Community Supported Agriculture (CSA) in Mainland China, Hong Kong and Taiwan’, to explore how information is presented on the relevant subject matter in the media and the potential for improvements. This newsletter features the post-meeting reflections about how agriculture can collaborate with the media to foster the advancement of agriculture.
The Experience and Challenges Faced in the Promotion of Eco-agriculture and CSA in Mainland China.
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An Online Platform Bringing Together Agricultural News and Produce markets - A Taiwan Case Study
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When both the Media and Its Audience Turn Their Back on Agriculture – a Hong Kong case
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Good Reading for All - Community Supported Agriculture: Revival of “Taiwan Rural” and “Our Table”
This a book, edited by Reveals Books (a Taiwan publishing company featuring on agricultural and land issues) with the collaboration of Taiwan Rural Front and PCD, introduces the practices of Community Supported Agriculture (CSA) in Taiwan through in-depth case studies...
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"…how to consolidate disorganised and non-systemic communications? Would it be possible for CSA in the mainland, Taiwan and Hong Kong to orchestrate some concerted actions to generate better communication results? This would require better internal communication within the CSA community, and also requires raising communications work to the level that is necessary for the success of this social experiment."
Chang Tianle (Convenor of Beijing Organic Farmers Market)
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Though we are based in different regions and have different work approaches, we are all striving to practise sustainable living, and the ripples we create will definitely benefit other partners. Please share your experience and reflections with us and send your stories to enews@pcd.org.hk. The subject of your stories should be related to your programmes. Please provide your name, project background and photographs. Please do not exceed 2,000 words.
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 Established in Hong Kong in May 2001, Partnerships for Community Development (PCD) is a community development organisation without any religious or political affiliation. It is set up and funded by the Kadoorie Foundation (via a stream of funds allocated by the Hon. Mrs McAulay). The Foundation is a Hong Kong-based trust founded in 1970 by the late Sir Horace Kadoorie who believed in the motto: "Help people to help themselves"
PCD believes that everyone, however deprived in material terms, has the right and the ability to lead a dignified and sustainable life in harmony with others, with nature and with the world at large. Individual well-being and sustainable living are crucial to maintain a harmonious and sustainable community. PCD believes that the whole community must reflect together on its relationship with nature and on its cultural traditions.
Main areas of work include: Protection of environment, ecological agriculture, holistic health, preservation and innovation of local cultures, cultural reflection on the mainstream development model, learning about sustainable living and putting it into practice.
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Hong Kong Head Office:
13/F Chi Wo Commercial Building, 20 Saigon Street, Jordan, Kowloon, Hong Kong
Tel: (852) 2458-0011 Fax: (852) 2430-7099
Email: info@pcd.org.hk Website: www.pcd.org.hk
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