About Us

Our History


PCD was established and set its focus on searching for alternative development pathways for sustainable living in China. The geographical focus was set in south-west China with national and regional programme components.

PCD’s first project was organised in the summer of 2001. Co-organised with the Institute of Sociology of the Chinese Academy of Social Sciences, the project enabled PCD to define its strategy and role in China’s development community. The event also enhanced the link between frontline development workers in the Mainland and those in Hong Kong.


PCD mapped out the focus of its strategic programme and defined its geographical priorities in its first 2002-2005 Strategic Plan. PCD decided to prioritise working in the provinces of Yunnan, Guangxi, Sichuan and Guizhou in Southwest China, and Guangdong. National and regional initiatives were developed in major municipalities including Beijing, Shanghai and Guangzhou. Three strategic aims were adopted: sustainable livelihoods, basic social services and equity awareness.


PCD embarked on programmes that included providing support to rural-to-urban migrant workers before and after their migration; training workshops on appropriate traditional practices and their values for rural communities and effective livelihood strategies as well as learning on Community Supported Agriculture (CSA) for urban-based groups and individuals as a platform to reflect on sustainable living.


As of March, a total of 50 initiatives had been developed, addressing themes such as training in participatory techniques and action research, learning indigenous knowledge and culture, rural governance, ecological agriculture, CSA, promotion of volunteerism and capacity building of NGOs and small community groups. In July, the first PCD provincial programme office was set up in Chengdu, Sichuan Province.


In early 2005, PCD launched a new 3-year strategic planning process. PCD’s 2005-2008 programme focused on the themes of cultural reflection, eco-health and sustainable living. Emphasis was placed on inter-programme learning to create suitable informed and effective programme approaches. PCD decided to prioritise its rural programmes in five provinces in South and Southwest China: Yunnan, Guangxi, Sichuan, Guizhou and Guangdong. In October, PCD organised a conference in Guangxi to reflect on the relationship between traditional culture & rural construction. The conference was well attended by about 100 people, and the views and experiences shared formed the basis of our Chinese publication: Earth in Deep Thoughts.


Another provincial programme office was set up in Guiyang, Guizhou Province, to coordinate and manage PCD’s gradually-expanding programmes. More officers originated from the Mainland were recruited.


Ecological agriculture became a central theme in PCD’s exploration of sustainable living and alternative development.

The phasing out of the Rural Urban Migration Programme was completed by the end of the year. It was decided that migration as a programme focus should be integrated into existing rural programmes. A programme review and long term planning exercise was conducted. As a result, the 2005-2008 Strategic Plan was extended for another two years until 2010, taking on a more focused approach with cultural reflection as one of PCD’s primary themes.


As of September, a total of 200 projects have been implemented. These initiatives, in both rural and urban settings, work in the context of enhancing the integration of traditional cultural values and practices to build sustainable ways of living. While nurturing community facilitators remains a priority, PCD’s capacity in ecological agriculture has been strengthened with a new posting and closer collaboration with resource people from other countries. A provincial programme office was set up in Kunming, Yunnan Province.

In response to the severe earthquake in Sichuan, PCD formulated a 3-year rehabilitation programme to work with the affected community in livelihoods restoration and cultural rehabilitation.


The Strategic Plan (2010-2015) had five programme foci: Respect Nature, Eco-Agriculture, Local Economy, Holistic Health and Learning about Sustainable Living. The PCD mission is to work with communities to reconnect people’s hearts with nature and to explore ways to live sustainably.

As of June 2010, a total of 274 projects have been implemented, with over 100 partners. The staff team has 35 members.


In May, PCD celebrates its 10th anniversary.


PCD and Kadoorie Farm and Botanic Garden jointly organised a regional Community Supported Agriculture (CSA) symposium attended by 120 people from Mainland China, Hong Kong and Taiwan. A solid network of CSA practitioners was built.


PCD commenced a reflective process to define its Long Term Direction (LTD). PCD’s niche as an organisation supporting community-based partnerships for resilience, building inner strength and cultural reflection, and our aim to integrate our message into daily life, were affirmed.

PCD received a Kumquat Award from a coalition of Mainland NGOs on partnership support and empowerment.

PCD completed registration with the Yunnan Province Department of Civil Affairs (YDCA) in compliance with the Yunnan Province's Provisional Regulations Standardising the Activities of Overseas Non-Governmental Organisations.

2017 In August 2017, PCD was granted registration certificate by the Beijing Pubic Security Bureau and set up its Representative Office in Beijing. We were among the first batch of overseas NGOs supervised by the Ministry of Environmental Protection (Superseded by the Ministry of Ecology and Enviroment in March 2018) .


Since 2001, a total of 597 projects have been approved and 510 have been completed.